Tuesday 29 January 2013

Action and Reaction: Supply Chain Moves Cut Apple’s Stock Price

Authored by Mickey North Rizza

To every action, there is always an equal and opposite reaction.

Newton surely wasn’t thinking of the supply chain when he created the laws of motion, but in today’s investor marketplace, the law often holds true.

As the darlings of the tech world, everything at Apple is closely monitored, analysed and measured, especially the supply chain. Recently, at least 5 core analysts lowered their price targets on Apple amidst reports that the company was cutting some iPhone parts orders in its Asia supply chain. The stock price quickly dropped roughly 9%.

Topeka’s Brian White didn’t see the cuts as a big deal, though “During our October trip to Asia, we indicated that yield issues for certain components used in the iPhone 5 would result in supply constraints, which we believe is now driving Apple to cut orders at certain supply chain vendors for the first time in the December quarter. Actually, we are a bit surprised that these cuts didn’t occur sooner.” said White in a note to clients.

Apple’s stock has since rebounded.  Sometimes, the reaction tends to a bit stronger than the action.

What is your opinion on supply chain? 

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